A new website that presents a full-service home builder across every phase, from foundation to finish trim.
Gerhard & Sons Construction is a home builder and residential general contractor based in Northwest Michigan. The company handles every phase of a residential project, from poured foundations and framing to kitchen and bathroom remodels and finish trim, serving Benzie, Manistee, Grand Traverse, Leelanau, and Wexford counties.
Challenge & Solution
Gerhard & Sons handles every phase of a residential project, from poured foundations to finished trim and full remodels, but needed a website that communicated that breadth and earned trust with homeowners across Northwest Michigan. The goal was a clear, credible site built for both new construction and remodeling inquiries.
Our Process
Our process focused on organizing a wide range of construction services into a structure homeowners could navigate with confidence. From mapping services and service areas to performance-focused development, every step aimed to present Gerhard & Sons as the single contractor for the whole build.
Result Driven
The new platform gives Gerhard & Sons a professional home online that presents their full scope of work and the counties they serve across Northwest Michigan.
- Clear service pages spanning new construction, foundations, and remodels
- Service-area pages for the counties Gerhard & Sons covers
- Fast, mobile-friendly performance with an SEO-ready structure